Studio Market

Because I am working in the studio now I have also started to look into places that I can find models and who I should be advertising myself towards.

I know that my main audience in the studio would be parents and brides because this is the majority of the customers that the studio gets. I do not know how to specifically market myself towards them.

I know that the studio is affiliated with Tees Valley Wedding Services and that we would be advertising ourselves through the wedding fairs and events that this organization hosts. I have been to a wedding fair on works experience for a day and these get many potential brides in and are very beneficial to small companies and studio photographers because brides come with the intentions of finding us, which makes the marketing easier.

There are also many forums online and joining and participating on these would also be useful as this creates a more personal feeling between the client and studio, this will mean they are more likely to come to us because they feel a sense of connection.  The forums are aimed at new and expecting parents as well as brides so this is a good way to advertise ourselves. Another factor is that brides and parent will talk and share the images on social media sites and the forums; this can generate both positive and negative feedback depending on the experience that the client has.

I have looked at other studios offering the same services in the area and one in particular caught my eye because the quality of the photographs did not seem worth the price that people were being charged. Our studio is aiming to provide a fairer and more affordable studio experience rather than overcharging to make it appear more high quality.